Sony Ericsson today announced the launch of the K660, an HSDPA ("mobile broadband") enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.
"Sony Ericsson"s vision is to offer "Generation Web" a mobile internet experience that"s rich, user-friendly and satisfying," says Martin Winkler, Head of Web Marketing at Sony Ericsson "This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets." Sony Ericsson K660 " Web for Youth- Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
- HSDPA for fast surfing, email and download
- Google Maps for Mobile
- The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone"s navigation key serves as a "magnetic mouse pointer" when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.
Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an "Enter Address" shortcut; all intended to guide you through the Web that much quicker. The information you need " on your terms
The K660 is engineered to ensure that you"re not kept waiting for the news or content that matters to you. Music, video or email " HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G. Get there with Google Maps for Mobile
Thanks to Google" Maps for Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions. Shoot and share"instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it"s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family. Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky "lime-on-white" and a stylish "wine-on-black" colour, the K660 will earn you admiring glances no matter where you are.
The K660 is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008.

K660 Black - front | 
K660 Black - landscape |  K660 Black - back | 
K660 Black - side | 
K660 White - front | 
K660 White - landscape |

K660 White - back | 
K660 White - side | 
K660 White - front |

K660 Black - lateral |
The Sony Ericsson K660 and HBH-PV703 at a glance Internet - RSS feeds
- Access NetFront" Web browser
- Email client
- Instant Messaging client enabled
- Google search
- Google map mobile
- 2.0" QVGA display with landscape Web browsing
- RSS desktop
- Web shortcut keys
Camera - 2 megapixel camera
- 4x digital zoom
- Picture blogging
- Video recording
Music and Entertainment - Bluetooth" stereo (A2DP)
- Media player
- Mega Bass"
- Music tones
- PlayNow"
- TrackID"
- Polyphonic ringtones
- 3D games
- Java
- FM radio
- Video streaming
- Video viewing
Communication - Speakerphone
- Vibrating alert
- Video calling
Messaging - Email
- Picture messaging (MMS)
- Predictive text input
- Sound recorder
- Text messaging (SMS)
Organizer - Alarm clock
- Calculator
- Calendar
- Flight mode
- Notes
- Phone book
- Stopwatch
- Tasks
- Timer
Connectivity - Bluetooth" technology
- Modem
- Synchronization
- USB mass storage
- USB support
Accessories - In - box content:
- 256 MB Memory Stick Micro" M2"
- Stereo Headset HPM-62
- Media Manager PC Software
- USB cable (DCU-60) for easy and fast transfer
- Battery (BST-38)
- Charger (CST-70)
- Optional accessories:
- Stereo Bluetooth Headset HBH-DS200
Enjoy wireless music without missing a call. - Portable Speakers MPS-70
Small yet powerful speakers that fit in your pocket - Bluetooth Headset HBH-PV703
Facts and Figures - Size: 104 x 47 x 15 mm
- Weight: 95 grams
- Colour: Lime on white and wine on black
- Talk time GSM: Up to 9 hrs
- Standby time GSM: Up to 330 hrs
- Talk time UMTS: Up to 4 hrs 30 min
- Standby time UMTS: Up to 330 hrs
Availability and versions - K660 will be available in selected markets from Q1 2008.
- Networks:
- UMTS/HSDPA 2100
- GSM/GPRS/EDGE 850/900/1800/1900
HBH-PV703 - Size: 61 mm x 18 mm
- Weight: 14grams
- Colour: Black or gray
- Bluetooth" 2.0 technology
- Talk time: Up to 10 hours
- Standby time: Up to 350 hours
- Compatibility: All Sony Ericsson phones incorporating Bluetooth" technology
- For complete compatibility see www.sonyericsson.com/accessories
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